3 Instagram Reels for SmoothSale, a cash house buyer

We’re looking for a UK-based UGC creator or content creator to produce engaging video and photo content for SmoothSale, a regulated UK cash house buyer helping people sell their property quickly and without the usual estate agent hassle. We’d love authentic, relatable content that explains what SmoothSale does and busts a few myths along the way. We’re open to different creative approaches and don’t want everything to feel like a staged ad. Content we’d love: Direct-to-camera explainer video: Someone speaking naturally to camera about what SmoothSale is, how the process works, and why selling for cash can be the right move in certain situations (moving fast, inherited property, a sale that has stalled, divorce, financial pressure). Ideally with a strong opening hook, something like “I thought selling my house fast meant getting ripped off...” Lifestyle/moving-house photos: High-quality photos that fit a moving-house or new-chapter theme, suitable for our website, social media and advertising. Short-form promotional Reel: An engaging Reel explaining the offer, highlighting that SmoothSale is regulated and NAPB-registered, and encouraging people to get a free, no-obligation offer. Bonus myth-busting content: If possible, a short Reel tackling a common misconception head-on, for example “cash buyers always lowball you” or “you need an estate agent to sell fast,” and explaining why that is not the full picture. We’re happy to consider your creative ideas, including talking-to-camera videos, day-in-the-life style content, and storytelling formats. Must-avoid: no promises around specific price uplifts or timeframes we have not confirmed, no “no fees” claims unless checked, and nothing suggesting this suits landlords selling with tenants still in place. Deliverables and usage rights: Edited vertical videos suitable for Instagram Reels and paid social advertising. High-resolution photos suitable for our website, landing pages and social media. Permission to use the agreed content on our website, organic social media and paid advertising, including Meta ads. Please specify the duration and scope of your commercial usage rights, any additional licensing fees, and whether raw footage is available. We’re a growing UK business with a straightforward, regulated offer, and we’re looking for a creator who can help people trust that selling for cash does not mean getting a bad deal. Please include examples of your work, your proposed deliverables and your total price when applying. We’re open to discussing a smaller package that fits our budget.