Terms of Service

The UGC Creators marketplace at ugccreators.co.uk is operated by Asira Solutions Ltd, a private limited company registered in England and Wales (company number 14987950), registered office 2 Station Road, Purton, Swindon, England, SN5 4AQ (“we”, “us”). You can reach us at hello@ugccreators.co.uk.

By creating an account or using the marketplace you agree to these terms.

We provide a platform where brands discover creators and the two arrange work directly. Any agreement to produce content is between the brand and the creator. We are not a party to it.

We do not handle your money and we do not give refunds. A brand pays a creator directly. Nothing passes through us, we hold nothing on anyone’s behalf, and we have no way to refund a payment, recover one, or compel one. If a brand does not pay, or a creator does not deliver, the two of you are liable to each other and not to us — and we are not liable to either of you for the work, the payment, or anything that follows from them. What we provide is the introduction and the written record of what was agreed. Neither of those is a guarantee that the other person will do what they said.

Creators are independent contractors. Nothing here creates employment, agency, partnership or joint venture between us and any user. We do not supervise how creators work, set their prices, or guarantee that any brand will hire them or that any creator will deliver.

Separately, we also operate a creative agency. Where you engage that service, it is governed by a separate written agreement, not these terms.

You must be at least 18 and able to enter a binding contract. You are responsible for the accuracy of what you publish, for keeping your password secure, and for everything done through your account.

Creator profiles are reviewed before appearing publicly. We may decline or remove a profile at our discretion, including where information appears false, portfolio work is not the creator’s own, or the profile breaches section 5.

Creators keep ownership of the work they upload. By publishing to your profile you grant us a non-exclusive, worldwide, royalty-free licence to host, display and reproduce that content for the purpose of operating and promoting the marketplace. You can end this licence by deleting the content or your account.

You must own or have permission to use everything you upload, including music, footage, trademarks and the likeness of anyone appearing in it.

Rights in commissioned work are agreed between the brand and the creator. We take no position on, and grant no rights over, work produced through a booking. Agree usage rights, exclusivity and duration in writing before work begins — most disputes we see come from skipping this.

Work must be filmed, not generated. User-generated content on this platform means real footage of a real person. You must not upload to your profile, or deliver on a booking, video or images of people that were synthesised rather than captured — including AI avatars, generated faces, cloned or synthetic voices, and performances by a person who does not exist. This is what brands are paying for when they book here, and it is the one thing a generated video cannot provide.

Using AI as a tool is fine, and we expect it: editing, captions, subtitles, background clean-up, colour, noise removal, script drafting and research all sit outside this. The line is whether a real person was actually in front of a camera. If any part of a deliverable is generated rather than filmed, say so to the brand in writing before they book you.

Profiles found to be built on generated content are removed. A booking delivered with generated content in place of filmed content is a failure to deliver: the brand does not owe for it, and we will act on the account under section 12.

You agree not to:

• impersonate anyone, or misrepresent your experience, audience or results;
• pass off AI-generated video, images or voices as footage of a real person, on your profile or on a booking (see section 4);
• upload unlawful, defamatory, hateful or sexually explicit material, or anything infringing;
• use the platform to harass, spam or scrape other users;
• use an introduction made here and then agree the job elsewhere to keep it off the record (see the next section);
• attempt to gain unauthorised access to any part of the service.

We may suspend or terminate accounts that breach this, with or without notice.

Payment happens between you directly — see section 7 — so nothing here asks you to route money through us. What we do ask is that the agreement itself is made here: the price, the brief, the usage rights, the delivery date and the revisions.

The reason is entirely practical. If a job goes wrong, the record of what was agreed is what settles it, and a record only exists for jobs agreed on the platform. Reviews only mean something when there is a real job behind them. And we can only act on an account that has behaved badly if we can see what it did.

So, while you are using the marketplace:

• agree the price, the brief and the deadline through the platform before work starts, even where you are talking elsewhere as well;
• do not use an introduction made here and then agree the job somewhere else specifically to keep it off the record;
• exchange whatever contact details you need. Once a job is agreed you will want to — large files, briefing calls, and the payment itself all happen outside the platform.

If you breach this we may suspend or close your account and remove your profile from the marketplace, and you may lose access to the job history and reviews built up here.

To resolve disputes and to keep the marketplace safe, we may review messages sent through the platform. We do not read messages routinely or for any other purpose. What we do with that data is set out in our privacy notice.

The marketplace is free, and we do not handle your money. Browsing, messaging, agreeing a job and recording what was agreed all cost nothing. We take no commission from the creator and add no fee for the brand. There is no charge of any kind.

A brand pays the creator directly, by whatever method the two of you agree between yourselves. The payment does not pass through UGC Creators, we never hold it, and we have no visibility of it. When a brand marks a job as paid on the platform, that is the brand telling us they have sent the money — it is not confirmation from us that they have. Creators should check the money has actually reached their own account before starting work.

What this means if something goes wrong. Because we never hold the money, we cannot refund a brand, cannot release funds to a creator, and cannot reverse a payment. If a brand does not pay, or a creator does not deliver, the money is a matter between the two of you and, if it comes to it, a matter for the courts. We are not a party to your agreement and we do not guarantee either side’s performance.

What we do provide. A record. The price, the brief, the usage rights, the delivery date, the revisions agreed and the messages between you are all kept here, and either of you can produce them later. That record is the reason to agree the job on the platform rather than in a private message, and it is what an accountant, a small claims court or we ourselves would look at.

What we will do about bad behaviour. Tell us if someone does not pay, does not deliver, or takes an agreed job elsewhere to avoid the record. We can suspend or remove an account, and we take a pattern of it seriously. What we cannot do is move money, and we will not pretend otherwise.

Cancelling. Either side may ask to cancel and it takes effect when the other agrees. Whether anything already paid comes back is between the two of you; we have nothing to return and no power to compel it.

Tips are not currently offered.

Jobs paid for before 10 September 2026 were taken under our previous terms, where payment did pass through the platform and was held until approval. Those terms continue to apply to those jobs.

Creators are self-employed and responsible for their own tax and National Insurance. We do not deduct tax from payouts, do not operate PAYE, and nothing here makes you our employee or worker. Whether you need to register for Self Assessment or VAT is a matter between you and HMRC.

The invoices and earnings statements in your dashboard are provided for your records. They are not tax advice, and we may be required to report information about payments made through the platform to HMRC or to Stripe as our payment processor.

Content made through this marketplace is advertising. UK law and the CAP Code require that it is obviously identifiable as such to the audience seeing it.

Where a creator posts content to their own channels as part of a paid job, or in exchange for a gifted product, the creator must disclose it clearly and prominently — for example “#ad” visible up front, not buried in a caption or a chain of hashtags. A brand must not ask a creator to omit or obscure that disclosure, and asking is itself a breach of these terms.

Claims about a product must be truthful and capable of being substantiated by the brand. Creators are not expected to verify a brand’s claims, but must not invent their own.

When you use the marketplace, you confirm that:

If you are a creator:

• the work you upload or deliver is your own, or you hold every right needed to supply it and to grant the licences in these terms;
• you have permission from anyone appearing in it, and from the owner of any music, footage, trade mark or other material used in it;
• your profile, audience figures and past work are accurate and not borrowed from anyone else;
• delivered work is clean: no watermarks, logos, usernames or platform stamps on it unless the brand has agreed to them — a brand is buying content it can publish, not content that advertises somebody else;
• you are registered for tax as required and are supplying as a business, not as our employee;
• you will deliver what was agreed, or tell the brand promptly if you cannot.

If you are a brand:

• you have authority to enter into these terms for the business you name, and to commission the work you request;
• any product, script, claim or brand asset you supply is lawful, is yours to supply, and any claim about a product can be substantiated by you;
• you will pay for work you accept, through the platform;
• you will use delivered content only within the licence you have paid for, and will not resell it, sub-license it, or use it beyond the agreed scope, channels or duration;
• you will not ask a creator to omit a required advertising disclosure or to make a claim you cannot support.

These are promises to us as well as to the other party. Breaking one is a breach of these terms in its own right, whatever the other party decides to do about it.

We may verify who you are before, during or after you use the marketplace — including identity, business details, and the ownership of a bank or Stripe account — and may hold or refuse a payment or payout while we do. Stripe carries out its own checks and may act independently of us.

We may refuse service, cancel a job or close an account where we reasonably suspect fraud, money laundering, stolen payment details, impersonation, or use of the platform to move funds rather than to buy content. We may also do so where we are required to by law, by a payment provider, or by sanctions rules, and we may be unable to tell you the reason.

You must not use the marketplace if you, or the business you act for, are subject to UK, EU or US sanctions.

The contract for the work is between the brand and the creator. We are not a party to it, and a disagreement about scope, quality, timing or payment is ultimately between the two of you.

We hold no money, so there is nothing for us to award. We cannot refund a brand, release funds to a creator, or split a payment, because the payment never came near us. Anyone telling you otherwise, including anyone claiming to be us, is wrong.

What we will do. Tell us and we will look at it. We will give both of you the record of what was agreed and what was said here, which is often enough on its own to settle who owes what. Where someone has plainly not honoured an agreement we can suspend or remove their account, decline them future work through the platform, and take a pattern of it into account in verification.

What we will not do. Rule on your contract, act as arbitrator, or take sides on the quality of creative work. Nothing here stops either of you pursuing the other through the courts or any other route, and nothing here removes a right you have that cannot lawfully be removed, including any right you may have as a consumer.

Jobs paid for before 10 September 2026 were held by us under our previous terms, and the decision process that applied to them still applies to them.

Where we reasonably believe these terms have been breached, or that acting protects users or us, we may:

• suspend or close an account, with notice where practical and without it where the risk is immediate;
• hide or delete a profile, portfolio item, brief, message or review;
• cancel a job, refund a brand, or withhold a payout pending investigation;
• withhold a payout where a job was arranged or paid for off the platform;
• decline to provide the service to anyone, at our discretion, on reasonable notice.

Withholding is not a penalty and does not make the money ours. Funds held under this section are released or refunded once the matter is resolved, subject to section 12 and to anything you owe us.

Reviewing a creator profile before it appears publicly, and approving or declining it, is entirely at our discretion. Approval is not an endorsement, a check of anyone’s ability, or a promise of work.

You will indemnify us against any claim, demand, loss, damage, fine or reasonable cost (including legal costs) that we incur because of:

• content you upload, supply, commission or publish, including any claim that it infringes someone’s rights;
• your breach of these terms or of any law, including advertising, data protection and tax rules;
• a dispute between you and another user, including anything arising from a job taken off the platform;
• anything done through your account, whether or not you did it.

We will tell you promptly about any claim we want to be indemnified for, will not settle it without asking you first, and will let you take over its defence where you want to and can do so properly. This section does not apply to anything caused by our own breach or negligence.

Reviews may only be left off the back of a real, completed job, and must reflect a genuine experience. Do not write, buy, exchange or incentivise reviews, and do not make a payment, a tip or continued work conditional on receiving a favourable one.

We may remove a review that breaches this, is defamatory, or contains personal data, and we may remove ratings attached to a suspended account. We do not edit reviews to make them more favourable, and we do not remove one simply because its subject dislikes it.

We aim to keep the service available but do not guarantee uninterrupted access. We may change, suspend or discontinue features. Where a change materially affects you, we will give reasonable notice.

Payments and payouts run through Stripe, and are subject to Stripe’s own terms and checks. Files are stored with Cloudflare, and email is sent through Resend. We are not liable for the acts, outages, decisions or delays of these providers, including a decision by Stripe to hold, delay or refuse a payout, or to close an account.

Where a provider holds or reverses money, our ability to pay it to you goes no further than our ability to get it from them.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.

Subject to that, we are not liable for lost profits, lost business, lost data or indirect or consequential loss, and our total liability arising out of the service is limited to the greater of the fees you paid us in the preceding twelve months or £100.

The service is provided “as is”. We do not warrant that any creator, brand, or piece of content will meet your requirements.

You may close your account at any time. We may suspend or close an account for breach of these terms, or for any reason on reasonable notice. Sections 4, 5, 6, 10, 12, 13, 15, 19 and 21 survive termination — closing an account does not release either of us from a licence already granted, a dispute already raised, money already owed, or an indemnity already triggered.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

If you are a consumer resident in the United Kingdom or European Economic Area, this does not deprive you of the protection of mandatory consumer-protection provisions of your local law, and you may bring proceedings in your local courts.

We may update these terms. The date at the top shows the current version, and material changes will be notified by email or on-site. Continuing to use the service after a change means you accept it.

Questions: hello@ugccreators.co.uk · See also our Privacy Policy.