3 styling videos for SHOULDER — gifted product + small creator fee

SHOULDER creates statement beaded and fringed shoulder pieces that transform a simple outfit through detail, movement and sparkle. We’re inviting creators with individual style to join our first collaborations. If you love experimenting with outfits, feeling iconic and discovering independent brands, we’d love to hear from you. WHAT WE’RE OFFERING A SHOULDER piece to keep, plus a small agreed creator fee within our £10–£100 budget per creator for the complete three-video collaboration—not per video. Please include your proposed total fee when applying. We’re an early-stage independent brand with modest initial budgets. Our ambition is to build lasting partnerships and reinvest in our creator team as sales grow. We hope this leads to repeat paid collaborations. THE THREE VIDEOS Create three distinct vertical videos, approximately 15–30 seconds each, and publish each to your own agreed Instagram or TikTok account, tagging SHOULDERTHEFIVE. 1. STYLING OR TRANSFORMATION Show how SHOULDER changes an outfit: transform a simple look, style your piece in different ways or add the finishing touch to a going-out outfit. 2. YOUR EXPERIENCE Share your honest impressions: how it feels on your shoulders, how it fits and moves, the details you notice and how you feel wearing it. Use your own words and only describe your actual experience. 3. OUT AND ABOUT Bring the piece into your world: getting ready and heading out, street styling, dinner, a party or a gig. We’d love footage beyond your usual filming spot, but no special trip, paid event or elaborate production is required. These are starting points. We welcome alternative ideas that suit your style and audience, and we’ll agree your three concepts before filming. At least TWO videos must include your own clearly audible narration, speaking to camera or through voiceover. Music and text alone won’t meet this requirement. We want natural storytelling, rather than a scripted sales pitch. FILMING AND POSTING • Film vertically in 9:16 with clear lighting. Phone filming is welcome. • Show the product early and include full-piece views, close-ups and movement while worn. Preserve its real colour and details. • Film yourself wearing the actual product; no AI-generated or AI-altered product imagery. • Publish all three videos to your agreed account, tagging SHOULDER. We’ll confirm our handle and the posting schedule before starting. • Clearly disclose each post as any necessary upfront disclosure and use any required platform partnership label. • Supply the three finished video files, plus clean versions retaining your narration without added music or platform watermarks. CONTENT USAGE We’d like permission to repost the videos organically on SHOULDER’s social accounts with creator credit. We also hope to test selected videos in paid advertising. Advise if you have any objections to your content being used in paid ads at application. HOW TO APPLY Visit www.shoulderthefive.com and tell us which pieces feel most like you! Please include: • Your social handles and two relevant video examples. • Your total fee for creating AND publishing all three videos. • A short outline of your three ideas. • Your preferred pieces ranked 1, 2 and 3, using their website names. We’ll do our best to match you with a piece you love. We may not be able to give everyone their first choice, but we’ll try! Your piece will be confirmed with you before agreeing the collaboration. We’d love to see how you’d make SHOULDER your own.