Anja Hammond

I’m Anja, a UK-based freelance Creative Strategist and UGC creator specialising in paid social and short-form video.

My UGC style is natural, conversational and personality-led. I like content to feel like something you’d actually stop and watch rather than a polished product demo, so I tend to lean into relatable hooks, humour, honest reactions and real-life situations.

I’ve created content across food, wellness, fitness, lifestyle and personal care, including paid UGC, product reviews, problem/solution ads, testimonial-style content, unboxings and creator-led concepts for social.

Before going freelance, I grew my own food brand to 187K+ followers organically, with individual videos reaching 1.9M+ views. That experience now shapes how I approach UGC: strong hooks, clear messaging and creative that feels native to the platform.

I’m equally comfortable working from a brief or developing the concept, hook and script myself.