charlotte thraves

uk-based ugc creator producing natural, relatable short-form content that feels native to social - not like an obvious ad. i create clean, engaging content with a strong eye for hooks, storytelling and the little details that make people stop scrolling.

• lifestyle, wellness, beauty, fitness, food + everyday products
• product demos, voiceovers, testimonials, unboxings + aesthetic b-roll
• organic social + paid ad-style content
• comfortable following a brief or developing concepts from scratch
• instagram + tiktok native content

as an online coach and content creator, i understand both sides: creating something that looks good and communicating why someone would actually want the product.