Oi Lam Sung

Hi! I'm Ella, a software engineer and founder based in Bristol, UK. At 43, people often guess I'm in my 30s—which comes with the benefit of authentic relatability across different audiences. I've got 15+ years building products and running multiple ventures, combining technical expertise with a fresh, energetic approach to content.

I'm the creator of Hobee Home, a privacy-first iOS app that simplifies home management—so I'm not just talking about products, I'm living them and deeply understand what consumers actually need. I've also built SaaS platforms, web design services, comparison tools, and other ventures, which means I authentically get how products solve real problems.

I'm comfortable on camera, detail-oriented, naturally think in systems, and bring both technical credibility and approachable energy to content. I create compelling material for fintech, SaaS, productivity tools, lifestyle apps, consumer tech, and home/wellness brands. I'm bilingual (Cantonese/English) and bring a global perspective from my Hong Kong background.

Whether it's product demos, testimonials, lifestyle integrations, or explainer content, I deliver authentic, professional material that resonates—with real founder insight and a youthful perspective.